Minimal Makeup Wasn’t Made With You in Mind.
Sheer, pale “clean beauty” shades turn ashy or simply disappear on rich skin. You deserve color you can actually see, darling.
Why You’ll Reach for It Every Day
Pigment That Shows Up
Deeply saturated shades made for melanin-rich skin. Never ashy, never guesswork.
Velvet Matte Lips
Our Matte Lip Stain gives soft-focus, lips-only color that stays put through meetings, school runs and date night.
A Flush That Melts In
Our Liquid Blush is dewy, buildable and blendable. Your cheeks, your rules.
Matte When You Mean Business. Glass When You Want Glow.
Line, then swipe on the Matte Lip Stain for a velvet finish. Craving shine? Layer our clear Glass Slipper Hydrating Lip Oil over any stain for a glass finish. Lightweight, never sticky, utterly kissable.
Pick Your Power Shade
8 Matte Lip Stain shades, $28 each, every one with its own matching liner.
Velvet Red
Matching liner: Apple
Pink Peach
Matching liner: Honeybun
Cocoa Kiss
Matching liner: Coffee
Dark Cherry
Matching liner: Raspberry
Deep Burgundy
Matching liner: Vermouth
Dark Sienna
Matching liner: Berry Brown
Outlandish
Matching liner: Black Berry
Twilight
Matching liner: Antique Rose
Build Your Look
The Matte Kit
Matching Lip Liner + Matte Lip Stain. Velvet color that stays put.
$38 (save $8)
Get the Matte KitThe Glass Kit
Matching Lip Liner + Hydrating Lip Oil. Juicy, glassy shine.
$44 (save $3)
Get the Glass KitThe Full Face Kit
Lip Liner + Matte Lip Stain for lips, plus Liquid Blush for a fresh flush. Your whole face, handled.
$62 (save $10 vs $72)
Get the Full Face KitJust want one? Matte Lip Stain $28, Lip Liner $18, Hydrating Lip Oil $29, Liquid Blush $26.
Hydrating Lip Oil
Lightweight, non-sticky shine for $29. Launching in two shades:
Glass Slipper
Crystal clear. Wear it over any stain for a glass finish.
Get Glass SlipperRosewood
A rich rosy-brown tint with that same glossy, weightless feel.
Get RosewoodMore Cheek, Less Effort.
Liquid Blush
Dewy, buildable and blendable, made for cheeks. Tap on a whisper or build it bold.
5 shades: Cuties, Dew Peach, Pinch, Cloud, Cherries.
$26 each
Get Liquid BlushPro Cheek Palette
Blush, highlight and bronzer in one palette. Sculpted cheekbones in seconds.
Medium: Curious. Deep: Pop.
$28 each
Get the PaletteWhat’s Inside
Every Just Cheeki product is cruelty-free and paraben-free. Our Matte Lip Stains and Hydrating Lip Oils are vegan too. Ingredients are listed on every product page.
1% of every sale goes to climate initiatives.
Our Story
Beauty that fits real life. Just Cheeki was made for the busy woman who still wants to look good and feel good, without breaking the bank or her schedule. Bold lips, flushed cheeks, done in two minutes.
Our colors are made for rich skin tones and made fresh for every order, so you can feel cheeky, flirtatious, feminine, bold and courageous every time you wear them. We’re a small beauty brand, and we put real care into every order.
Meet Our Founder
Hi, I’m Janay. I’m a stay-at-home, homeschooling mom of two boys. After each of my pregnancies I found myself in a body I didn’t recognize. I had hormonal acne for the first time in my life, even though I never had it as a teen, and my hair was falling out from postpartum. It took a while to get comfortable with myself again and to decide for myself what beauty and self-worth really mean.
Along the way, I found my armor. A cute pop of lip color, a golden eyeshadow, a little blush, some concealer over the blemishes and a touch of pink. With that, I can run to the grocery store sleep deprived and still feel like I can conquer the day. Just Cheeki is that armor, made for you. Quick, affordable and confidence-boosting, so you can feel bold and beautiful in your own skin.
Welcome to Just Cheeki. 💋
The Cheeki Crew Has Spoken
[Real customer reviews coming soon]
Questions? We’ve Got You.
Will it really show up on deep skin?
Yes. Every shade is made with saturated pigment so it stays vivid, never ashy.
Where does each product go?
The Matte Lip Stain, Lip Liner and Hydrating Lip Oil are for lips. The Liquid Blush and Pro Cheek Palette are for cheeks.
What’s in the formulas?
Ingredients listed on every product page.
When will my order arrive?
Every order is made to order, so your products are as fresh as possible. Please allow about 9 business days for us to make it, then 3 to 5 business days for US delivery, roughly 2 to 3 weeks total. We’re a small beauty brand, and we put real care into every order. Worth the wait, we promise. We ship to Canada too!
Where do you ship?
Right now we ship to the US and Canada. More countries are coming soon, so stay tuned!
Need help?
We’re here for you! Email us at hello@justcheeki.com and we’ll get back to you soon.